Discipline Specification // BUSINESS WEBSITES

Business Website & Landing Page Development

A business website built on a template platform is fine until you hit its ceiling — until the page performance tanks under a video, until you need a component the theme doesn't support, until you're paying $300/month for a builder that still doesn't look exactly right. SynS Infrastructure builds custom business websites in Next.js: fast by default, accessible by construction, and owned completely by you. No vendor lock-in, no monthly platform fee, deployable anywhere.

DISCIPLINE BLUEPRINT TELEMETRY
100%
SOURCE CODE OWNERSHIP
SLA
24H DIRECT FOUNDER COMM
CORE STACK FOR THIS SERVICE
Next.js (App Router)Tailwind CSSMDXVercel
DELIVERY COMMITMENT

Continuous staging previews from Sprint 1 with clean architectural handovers.

Target Alignment

Who this is for

  • 01A small business that has outgrown Squarespace or Wix and needs a site that performs well and looks deliberate.
  • 02A startup or agency that needs a multi-page marketing site (Home, Services, About, Contact) built quickly without a template ceiling.
  • 03A local or regional business that needs a professional web presence with good Core Web Vitals and local SEO structure.
Deliverable Scope

What's included

  • ✓Multi-page site: Home, About, Services (or equivalent), Contact — with real copy, not lorem ipsum
  • ✓Responsive down to 375px mobile — not just 'mobile-friendly' but properly designed for small screens
  • ✓Core Web Vitals optimised from the start: LCP, INP, CLS — Lighthouse 95+ on Performance and Accessibility
  • ✓On-page SEO structure: title tags, meta descriptions, H1 hierarchy, semantic HTML, schema.org markup
  • ✓Contact form with server-side validation and email notification (not just a mailto: link)
  • ✓Optional: lightweight self-editing layer for copy changes, built in MDX (no CMS, git-native)
  • ✓Deployment on Vercel with your own domain — you control the hosting
Engineering Stack

Stack & tooling architecture for Business Website & Landing Page Development.

Why we choose each component in the production runtime.

Next.js (App Router)

Static generation by default — fast, SEO-friendly, and deployable to Vercel for free

Tailwind CSS

Utility-first styling — predictable, maintainable, easy to hand back to a developer

MDX

Optional content layer for pages that need to be edited without a full CMS

Vercel

Free tier covers most small business sites. CDN edge delivery globally.

Engagement Protocol

How this discipline executes.

01

Scope & Architecture

Define exactly what gets built, what doesn't, and milestone criteria — in writing, before work starts.

02

Iterative Staging

Weekly written updates with staging deployments from the first sprint. Test features as they are built.

03

Handover & Ownership

100% repository, credentials, and documentation handed over. Retainers available for ongoing evolution.

Technical Clarifications

Questions & answers for this discipline.

Can we edit the site ourselves after launch?+

If self-editing is in scope, we build a simple MDX-based content layer so copy changes can be made in a text file and deployed automatically via git. No CMS subscription, no proprietary format.

Do you do copywriting?+

No — copywriting is a separate discipline. We'll write placeholder copy based on your brief to make the site real, but final copy should come from you (or a copywriter). We'll be explicit about this in the proposal.

What's the difference between this and using Webflow or Squarespace?+

Ownership, performance, and ceiling. A custom-built site is yours — no monthly platform cost, no feature ceiling, no dependency on a vendor's roadmap. Performance is also typically better because there's no visual editor generating extra markup.

Do you handle domain and hosting setup?+

Yes — Vercel deployment and DNS configuration are included. Domain registration is yours to own (Cloudflare Registrar or Namecheap are our recommendations).

DISCIPLINE INTAKE

Ready to engineer your Business Website & Landing Page Development?

Direct founder collaboration with milestone transparency. We reply within 1 business day.

Start This Project →